Posts in Trends
4 min · 7 OctWhat a year of Edits changed, and what is coming next
Over 130 features in twelve months, shipped weekly. Here is what actually changed how a reel gets made, and the four things worth waiting for in the next year.
4 min · 7 OctHow to write a reel script that does not sound written
A script read off a teleprompter sounds like a script unless you write it a particular way. The method we use: talk first, type second, and cut every sentence nobody would say.
5 min · 23 SepInstagram on TV: what plays there, and what we'd change
Instagram for TV puts reels, channels and stories on the big screen in the US. Here's what it is, where it runs, and whether a vertical reel needs shooting differently.
7 min · 23 SepMuse, Meta's personal AI agent: what it does and who can use it
Muse takes on tasks instead of answering questions: inbox, calendar, goals, custom trackers. It is rolling out in the US, so here is what it is and what we would hand it.
6 min · 21 SepMeta AI glasses for creators: spin view, multi-cam and what's live
Meta's AI glasses shoot hands-free POV, and Instagram has story formats built for that footage: spin view, multi-cam sync, and tools for reframing, audio and speed.
5 min · 17 SepDub your Instagram reels into Tamil, Telugu and more with Meta AI
Meta AI can now dub your reels in a voice that sounds like yours, with optional lip sync, into Hindi, Tamil, Telugu, Bengali, Marathi, Kannada and more. Here's how we'd use it.
5 min · 17 SepInstagram reel hooks that hold viewers, with Hinglish examples
Make the first three seconds of a reel count. Here's how we write opening lines that hold the right viewer, with worked hooks in English and Hinglish for five niches.
5 min · 17 SepInstagram Instants: what they are and how creators can use them
Instants lets you send unedited photos from your inbox to Close Friends or mutuals, and each one disappears once viewed. Here's how it works and how we'd use it as a creator.