The Instoly blog
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Instagram updates, trends and how-tos, plus what's new in Instoly: Auto DM, Store, AI Studio and Invoices.
Instagram updates
What actually changed on the platform, what it affects, and the source it came from.
All posts in Instagram updates
4 min · 7 OctFive cinematic effects in Edits, and when to use each
Camera pan, Cinema zoom, Circle In, Shutter and Film matte, made with a photographer. What each one does to a shot, and the settings worth changing before you post.
4 min · 7 OctInstagram Plus: what the subscription actually includes
A paid tier for people who want more control over how their account looks and more detail about who watched their stories. Here is what is in it, and what it is not.
4 min · 7 OctYour reel's audio was muted. Here is what you can do
A muted reel keeps its views, its comments and its place on your profile. You can swap the track, but only from the licensed library and only once, so it is worth choosing carefully.
6 min · 23 SepAI effects in Instagram Stories: what they do and who has them
Over 30 new AI effects transform a Stories photo with one tap, and they are available in the US only for now. What they do, where they sit, and the labelling question.
4 min · 7 OctWhat a year of Edits changed, and what is coming next
Over 130 features in twelve months, shipped weekly. Here is what actually changed how a reel gets made, and the four things worth waiting for in the next year.
4 min · 7 OctHow to write a reel script that does not sound written
A script read off a teleprompter sounds like a script unless you write it a particular way. The method we use: talk first, type second, and cut every sentence nobody would say.
5 min · 23 SepInstagram on TV: what plays there, and what we'd change
Instagram for TV puts reels, channels and stories on the big screen in the US. Here's what it is, where it runs, and whether a vertical reel needs shooting differently.
7 min · 23 SepMuse, Meta's personal AI agent: what it does and who can use it
Muse takes on tasks instead of answering questions: inbox, calendar, goals, custom trackers. It is rolling out in the US, so here is what it is and what we would hand it.
Tips & craft
Optimising a profile, making better content, and the things worth keeping in mind.
All posts in Tips & craft
4 min · 7 OctTurn phone footage into a reel: the ten-minute edit
Trim, split, cut to the beat, one caption line, export. The order we edit in, the tools worth learning first, and the settings that decide whether a clip looks sharp when it lands.
4 min · 7 OctLet someone post for you without giving them your password
Shared access lets an editor or a manager post, reply and run ads from your account with their own login. What they can do, what they cannot, and why the password route is worse.
4 min · 1 OctCollab posts: one post, two profiles, two audiences
A collab post appears on both accounts and reaches both sets of followers. How to use them without the awkward pitch, and the one setting that quietly limits who sees it.
8 min · 21 SepInstagram Stories: the tools, the stickers and how we'd use them
A practical Stories guide for creators and small sellers: posting, Highlights, the stickers worth using, scheduling, and a week of stories we'd actually run for a shop.
Product updates
What's new in Instoly — new features, the changes worth knowing about, and how to get the most from them.
All posts in Product updates
6 min · 29 SepYour posts, with the products attached: Instoly Store
A page of your own posts with the products on them, at instoly.store/yourname. Here is how to set one up, what a follower sees, what it costs, and the parts it deliberately does not do.
4 min · 7 OctAuto DMs and comment replies in Arabic
Arabic is now one of the twelve languages the AI writer works in, right to left, in the flow builder and the public replies. Where it works, where it does not yet, and what it costs.
6 min · 7 OctInstagram comment to DM: what it is and how it works
Someone comments a word on your reel and a DM with the link lands in their inbox. What comment-to-DM is, how it works, the rules Instagram sets, and what it costs.
4 min · 7 OctRunning Auto DM for more than one account
Two accounts on Pro, five on Business, and one pooled balance between them. How team seats work, why credits are shared rather than split, and what a manager can and cannot see.