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Instoly for brands

Know the audience.Move them to act.

Instagram-led conversion and performance media, with AI creator discovery built in. We segment audiences for reach and optimise every step for results.

Request accessPlan a pilot

Accounts are set up by our team. Tell us about your brand and we'll be in touch.

Who we are

We understand the emotion behind every click.

Instoly is built on one idea: people act when they feel understood. We study what moves an audience, segment it for reach, and optimise every step for performance.

  1. 01UnderstandRead the emotion and intent behind comments, replies and clicks.
  2. 02SegmentGroup audiences by interest, language and intent to reach the right people.
  3. 03OptimiseTest, measure and refine every flow and placement for results.

The gap

Engagement is not the same as action.

Three leaks appear between attention and action.

01

Friction

Link in bio makes people leave the content and hunt for the right page.

02

Lost intent

A comment like PRICE or LINK is a buying signal, but a manual reply can arrive too late.

03

Weak visibility

Likes and views show attention. Brands also need clicks, replies and actions.

The goal is a shorter path from engagement to action.

Service 1 · Instoly Auto DM

Comments in. Links out.

When an interested follower comments a keyword, the link lands in their DMs in seconds.

  1. 1 · PostA clear call to actionA Reel or Story that asks for a comment.
  2. 2 · CommentThey say the wordThe follower comments a keyword, or replies or mentions.
  3. 3 · Auto DMThe link arrivesInstoly sends the link and up to three buttons.
  4. 4 · ActionThey land on itThe follower reaches the product page or booking form.
5trigger types
3buttons per message
12languages for AI replies
OfficialInstagram API

Story reply, story mention and direct message triggers are on paid plans. Instoly never sees the Instagram password.

Service 2 · Performance via media buying

Buy the right audience, not just impressions.

We plan and buy display and native media against segmented audiences, then optimise towards your goal: leads, orders or bookings.

Display

Banners and rich media across sites and apps. Strong for reach and retargeting.

Native

Ads that match the look of editorial content. Strong for engagement and intent.

  • Reach the right peopleSegment by interest, language, location and intent.
  • Pay for performanceOptimise to cost per action or lead, not just reach.
  • Scale what worksShift budget to the placements and creatives that convert.

Where we buy media.

Four sources, each with a different job in a performance campaign.

Open exchange

Automated buying through a demand-side platform across thousands of sites.

Best for

Broad reach and fast testing.

Private marketplace

Invite-only auctions with selected premium publishers.

Best for

Quality and brand safety.

Direct publisher

Fixed placements bought straight from a publisher.

Best for

Control over position and context.

Native networks

Sponsored in-feed units on news and lifestyle sites.

Best for

Engagement and intent.

Test broadly, keep the sources that convert, and cut the rest.

The combined journey

Media reaches them. Instoly converts them.

Both services work on one path, from the first impression to the product page.

  1. 01SegmentGroup audiences by interest, language and intent.
  2. 02ReachDisplay and native media put your content in front of them.
  3. 03EngageA Reel or Story with a clear call to action invites a comment.
  4. 04ConvertAuto DM sends the link and the follower lands on the product.
  5. 05LearnRefine audiences, placements and keywords from the data.

Each step feeds the next: media data improves targeting, and DM data shows which content converts.

Measurement

Measure the journey, not just the post.

Media metrics, Instoly flow metrics and brand outcomes in one view.

  1. CommentsIntent signals
  2. DMsResponses delivered
  3. ClicksDestination visits
  4. Orders / leadsBrand's own reporting
Media
  • Impressions and viewability
  • Click-through rate
  • Cost per action or lead
Instoly flows
  • Comments that triggered a flow
  • DMs sent
  • Clicks for each flow
Brand
  • Confirmed orders
  • Leads
  • Revenue, from its own reporting

Instoly reports DMs sent and clicks for each flow. Orders and leads come from the brand's own reporting.

AI creator discovery

Find the creators who actually fit.

Search creators in plain English and get every result scored against your brand. Discovery runs on Instagram's Creator Marketplace data, so what you're looking at is real reach and real engagement, not a media kit.

Nine ways to stop guessing.

Search in plain English

"Skincare creators in Bangalore, 50–200k followers, high engagement." No filter stack to assemble.

Brand fit score

Every creator scored against your brand, audience and category, so shortlists start ranked.

Brand-safety scan

Their recent content read for anything you'd rather not sit next to before you reach out.

Side-by-side compare

Put several creators against each other on the numbers that decide the brief.

Campaign briefs

Turn a rough idea into a structured brief with deliverables and talking points.

Outreach drafts

A first message written for that specific creator, not a mail merge.

Trend analysis

What's moving in your category right now, and who's driving it.

Portfolio generation

A shareable view of a creator's work, built automatically from their posts.

Competitor analysis

See which creators your competitors are already working with.

Campaigns

From brief to posted, in one thread.

No spreadsheets tracking who owes what. Every campaign carries its own applications, conversations, approvals and results.

  1. 01Post the campaignDeliverables, budget and category. It goes live to matching creators.
  2. 02Review who appliesApplications arrive with the creator's numbers and fit score attached.
  3. 03Talk it throughMessage creators in-app. Briefs, revisions and approvals stay in one thread.
  4. 04Approve and trackSign off the content before it posts, then watch it perform.

Offers and attribution

Put your offer where creators already share links.

List an affiliate offer and it reaches creators who are already sending product links to their audience every day, inside their automated DMs and on their storefronts.

  • Your offer appears in the creator marketplace
  • Links carry a click ID through to your site
  • Server-to-server postback confirms the conversion
  • Duplicate transactions are rejected on your txn ID
  • Creator and campaign analytics on every offer

Next step

Let's test one product.

Start small, prove the journey, then expand.

  1. 1 · PilotOne of everythingOne product, one Instagram call to action, one destination and one media test.
  2. 2 · LearnRead what workedWhich audiences, keywords and messages create clicks and orders?
  3. 3 · ScaleKeep the winnersAdd products, placements and markets.
The ask

Choose one product and one Instagram call to action. We map the audience, media, trigger, DM and destination for the pilot.

Start the conversation

Request access

Let's get you set up.

We onboard brands ourselves so your account, team and campaigns are configured properly from day one. Tell us a little about you and we'll get back to you.

  • A walkthrough of discovery with your brief
  • Your team invited with the right access
  • Offers and tracking configured with you
  • A pilot mapped for one product, if you want one