Auto DMs in Hindi, Tamil and eight more Indian languages

Someone watches your reel in Coimbatore and comments in Tamil. Someone else in Indore types the same question in Hindi, in Devanagari. A third person writes it in Hinglish, because that is how a lot of India actually types. All three want the link, and all three notice what language they get back.

Our AI writer drafts the DM and the public comment reply in twelve languages — ten Indian ones, English and Arabic — in proper native script rather than Roman transliteration. Here is what that covers and where the edges are.

Which languages can the reply be written in?

Hindi, Hinglish, Tamil, Telugu, Marathi, Bengali, Kannada, Malayalam, Gujarati and Punjabi, plus English and Arabic. We put Hinglish on that list deliberately rather than treating it as broken English, because for a lot of creators it is the register their audience actually reads in.

What you get back is written in the script, not transliterated into Roman letters. A Hindi DM arrives in Devanagari and a Tamil one in Tamil script, which matters because a reply typed in Roman letters reads as a machine guessing at a language it does not speak.

The ready-made replies that rotate on your comments come in English, Hindi, Hinglish and Arabic. For any other language, have the AI writer draft the public reply on Pro or Business; otherwise the rotation falls back to English.

Does the keyword have to be in the same language?

No, keywords have no language setting at all, so a Devanagari keyword sits beside a Roman one in the same flow and we match both the same way. That is useful, because the same person who watched a Hindi reel might still type LINK out of habit, and we would rather catch them than be clever about it.

So we would register every spelling your audience realistically uses: the word in the script you speak in, the same word in Roman letters, and the plural. We went into how matching behaves in picking a keyword that does not misfire.

What exactly does the AI write?

The DM itself, and the public comment reply that goes under the comment. Both matter: the DM carries the link, and the public reply is what everybody else scrolling the comments sees.

We would treat the draft as a first version rather than a finished one. It knows the language; it does not know that you always call your buyers by a particular name, or that one phrase is wrong for your niche. Editing a draft costs the same as writing one, so there is nothing to save by accepting the first attempt.

There is a second thing worth writing in the same language, and people forget it: the public reply under the comment. Everyone scrolling that post reads it, including people who never commented, so in Instoly we treat the two as one piece of writing rather than a message and an afterthought.

Which plan is this on?

The AI writer runs on credits rather than on your plan: one caption, script or flow costs one AI writing credit, and refining it costs the same as writing it. The free plan includes 50 of those a month, Pro 150 and Business 250.

If you write your own DMs and only want the automation, none of this is in the way. The comment-to-DM loop itself is on the free plan, and we set out what each credit covers in the free plan and how credits work.

Which language should you actually pick?

The one you speak in the reel. A viewer who hears Marathi and receives English has been handed a small piece of evidence that the reply was automated, and that is the one impression worth protecting. Our own rule is simple: if we would say it out loud in that language, we write the DM in it.

• Match the DM to the audio of the post, not to the language of your caption.
• Keep the link and any code in Roman letters. Nobody wants a transliterated URL.
• If your comments genuinely arrive in two languages, write two variants rather than one bilingual message that serves neither.
• Say the keyword out loud in whatever language you are speaking. People type what they hear.

People will forgive a slow reply. They notice a reply that was clearly written for somebody else.

Instoly exists for creators in India, so replying in the language someone actually typed in is table stakes for us rather than a feature we are proud of.