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Instoly vs ReplyRush: Instagram auto DM compared
ReplyRush offers a large free DM allowance plus Facebook and an iOS app; Instoly offers more credits per rupee on paid plans, invoices, a store and Indian-language AI.
ReplyRush and Instoly both automate Instagram DMs from comments, posts, reels and stories. ReplyRush gives the bigger free DM allowance and covers Facebook too. Instoly's paid plans give far more volume per rupee and include invoices, a store and AI writing in 12 languages on Pro and Business.
How do ReplyRush and Instoly compare at a glance?
| ReplyRush | Instoly | |
|---|---|---|
| Free plan | 1,500 DMs a month, 1 Instagram and 1 Facebook account | 1,000 DM & comment credits a month, 1 Instagram account |
| Entry paid plan | Lite: $10 (₹900) a month, 7,500 DMs, 1 account | Pro: ₹149 a month, 40,000 credits, 2 accounts |
| Mid plan | Boost: $25 (₹2,100) a month, 40,000 DMs, 3 accounts | Business: ₹399 a month, 3,50,000 credits, 5 accounts |
| Follow-gated DM, email collector | From Lite | No follow-to-unlock gate (an optional follow request can be added); no email collector |
| Yes | No | |
| Store and link-in-bio page | Not listed on its pricing or home page | Yes, on every plan: instoly.store/<name> for your bio, with products sent as cards in DMs |
| Link click tracking | Yes: DM link click analytics | Yes, on every plan: clicks and CTR per DM flow, store post and product |
What do 40,000 messages a month cost on each?
ReplyRush's Boost plan includes 40,000 DMs a month at ₹2,100. Instoly Pro includes 40,000 credits a month at ₹149, or ₹999 for the year.
One thing to read carefully on any plan: Instoly counts a DM and a public comment reply as one credit each. A flow that replies in the comments and sends a DM uses two credits per comment, so 1,000 free credits cover 500 comments handled that way, or 1,000 if you only send the DM.
Does ReplyRush have a store or link-in-bio page like Instoly?
ReplyRush's pricing and home pages don't list a store or link-in-bio page.
Instoly includes one on every plan. You get instoly.store/<your name> to put in your Instagram bio, where followers see each post with the products used in it, and a tap goes straight to the product through a tracked link. The same products can go out as cards inside the auto DM, so someone who comments gets the products in their DMs. Free shows up to 6 posts; Pro and Business add unlimited posts, your own look, categories and Featured. The store links out to where you sell; it doesn't take payments itself.
Where is ReplyRush stronger?
- A larger free allowance: 1,500 DMs a month.
- Facebook automation, follow-gated DMs, an email collector and follow-ups on paid plans.
- An iOS app for managing conversations.
Where is Instoly stronger?
- Low prices, billed in rupees (or US dollars outside India): Pro is ₹149 a month or ₹999 a year for 40,000 credits, and Business is ₹399 a month for 3,50,000.
- Rich DMs and public replies on every plan: up to 3 buttons, carousels of up to 10 cards, product cards from your store, and public comment replies from your own list or a rotating pool.
- Auto DM analytics on every plan, per flow: comments matched, DMs sent and opened, top keywords and failures.
- A link-in-bio page on every plan: instoly.store/<your name> shows your posts with the products used in them, and each tap goes straight to the product through a tracked link. Free shows up to 6 posts; Pro and Business add unlimited posts, your own look, categories and Featured.
- More than auto DM: invoices with GST or UAE VAT in six currencies, and AI that writes captions, scripts and flows.
- AI writes your DMs and custom comment replies in 12 languages on Pro and Business, including Hindi, Hinglish, Tamil, Telugu, Bengali and Arabic.
- Credit packs you buy never expire and work on the free plan too, so a viral week doesn't force an upgrade.
What doesn't Instoly do?
Instoly doesn't lock a link behind a follow (you can add an optional follow request to the DM), and it has no email or phone capture inside the DM, no follow-up sequences, no Instagram Live triggers and no Facebook automation today. If one of those is the reason you are choosing a tool, pick a tool that has it.
Should you choose ReplyRush or Instoly?
Pick ReplyRush if you need Facebook, follow-gated DMs or the larger free allowance. Pick Instoly if you are paying for volume in India, or want invoices, a store and DMs written in Indian languages.
Is ReplyRush free?
ReplyRush has a free plan with 1,500 DMs a month on one Instagram and one Facebook account. Instoly's free plan includes 1,000 DM and comment credits a month.
Which is cheaper for high volume, ReplyRush or Instoly?
For 40,000 messages a month, Instoly Pro is ₹149 and ReplyRush Boost is ₹2,100.
Does Instoly have follow-gated DMs like ReplyRush?
Not as a gate. Instoly can add an optional follow request to the DM but doesn't hold the link back, and it has no email collection. ReplyRush includes both from its Lite plan.
Instoly is free to start, with 1,000 DM and comment credits a month and no card. Set up your first comment-to-DM flow in a few minutes and see how it fits.