Instoly vs ReplyKaro: Instagram auto DM compared

ReplyKaro and Instoly are both built in India and both priced in rupees, so the choice comes down to what else you need. ReplyKaro covers Instagram and Facebook, with a follow gate and story automation on its free plan. Instoly is Instagram-only and bundles invoices, a store and AI writing in 12 languages on Pro and Business.

How do ReplyKaro and Instoly compare at a glance?

How do ReplyKaro and Instoly prices compare in rupees?

ReplyKaro's Instagram packs run from ₹99 to ₹999 a month; its Pro pack at ₹299 has unlimited DMs. Instoly has two paid plans: Pro at ₹149 a month, or ₹999 a year, and Business at ₹399 a month.

Instoly's yearly Pro price works out to about ₹83 a month.

Does ReplyKaro have a store or link-in-bio page like Instoly?

ReplyKaro's features list product cards in DMs and short links that trigger a DM, but not a store or link-in-bio page.

Instoly includes one on every plan. You get instoly.store/<your name> to put in your Instagram bio, where followers see each post with the products used in it, and a tap goes straight to the product through a tracked link. The same products can go out as cards inside the auto DM, so someone who comments gets the products in their DMs. Free shows up to 6 posts; Pro and Business add unlimited posts, your own look, categories and Featured. The store links out to where you sell; it doesn't take payments itself.

Where is ReplyKaro stronger?

• Facebook automation alongside Instagram.
• A follow gate and story automation on the free plan.
• A cheaper first paid step, at ₹99 a month, and unlimited DMs from its Pro pack at ₹299.
• Follow-up DMs, an AI sales agent that answers DMs, broadcasts, a REST API and white-label agency plans.

Where is Instoly stronger?

• Low prices, billed in rupees (or US dollars outside India): Pro is ₹149 a month or ₹999 a year for 40,000 credits, and Business is ₹399 a month for 3,50,000.
• Rich DMs and public replies on every plan: up to 3 buttons, carousels of up to 10 cards, product cards from your store, and public comment replies from your own list or a rotating pool.
• Auto DM analytics on every plan, per flow: comments matched, DMs sent and opened, top keywords and failures.
• A link-in-bio page on every plan: instoly.store/<your name> shows your posts with the products used in them, and each tap goes straight to the product through a tracked link. Free shows up to 6 posts; Pro and Business add unlimited posts, your own look, categories and Featured.
• More than auto DM: invoices with GST or UAE VAT in six currencies, and AI that writes captions, scripts and flows.
• AI writes your DMs and custom comment replies in 12 languages on Pro and Business, including Hindi, Hinglish, Tamil, Telugu, Bengali and Arabic.
• Credit packs you buy never expire and work on the free plan too, so a viral week doesn't force an upgrade.

What doesn't Instoly do?

Instoly doesn't lock a link behind a follow (you can add an optional follow request to the DM), and it has no email or phone capture inside the DM, no follow-up sequences, no Instagram Live triggers and no Facebook automation today. If one of those is the reason you are choosing a tool, pick a tool that has it.

One thing to read carefully on any plan: Instoly counts a DM and a public comment reply as one credit each. A flow that replies in the comments and sends a DM uses two credits per comment, so 1,000 free credits cover 500 comments handled that way, or 1,000 if you only send the DM.

Should you choose ReplyKaro or Instoly?

Pick ReplyKaro if you also need Facebook, or want a follow gate without paying. Pick Instoly if you want invoices, a store and AI-written DMs in Indian languages in the same plan.

Instoly is free to start, with 1,000 DM and comment credits a month and no card. Set up your first comment-to-DM flow in a few minutes and see how it fits.