Instoly vs Inrō: Instagram auto DM compared

Inrō and Instoly both focus only on Instagram and both send a DM when someone comments a keyword. Inrō charges in euros by the number of contacts you activate, and adds an AI agent, a CRM and integrations such as Shopify and Stripe. Instoly charges in rupees by credits and adds a store, invoices for brand deals and AI that writes in Indian languages.

How do Inrō and Instoly compare at a glance?

How do Inrō and Instoly prices compare?

Inrō's Pro plan is €12.99 a month for 500+ active contacts; Instoly Pro is ₹149 a month for 40,000 credits. The two bill on different units, contacts against credits, so compare your own monthly volume rather than the headline price.

One thing to read carefully on any plan: Instoly counts a DM and a public comment reply as one credit each. A flow that replies in the comments and sends a DM uses two credits per comment, so 1,000 free credits cover 500 comments handled that way, or 1,000 if you only send the DM.

Does Inrō have a store or link-in-bio page like Instoly?

Inrō's pricing and home pages don't list a store or link-in-bio page. It integrates with Shopify and Stripe instead.

Instoly includes one on every plan. You get instoly.store/<your name> to put in your Instagram bio, where followers see each post with the products used in it, and a tap goes straight to the product through a tracked link. The same products can go out as cards inside the auto DM, so someone who comments gets the products in their DMs. Free shows up to 6 posts; Pro and Business add unlimited posts, your own look, categories and Featured. The store links out to where you sell; it doesn't take payments itself.

Where is Inrō stronger?

• An AI agent that answers questions about price, shipping and availability, and collects email, phone or other fields in the conversation.
• Live, incoming-DM and ad-lead triggers.
• An unlimited-contact CRM and integrations with Shopify, Calendly, Stripe, Make and an API.
• Up to 10 team members on Pro.
• Its pages state it is a Meta Tech Provider.

Where is Instoly stronger?

• Low prices, billed in rupees (or US dollars outside India): Pro is ₹149 a month or ₹999 a year for 40,000 credits, and Business is ₹399 a month for 3,50,000.
• Rich DMs and public replies on every plan: up to 3 buttons, carousels of up to 10 cards, product cards from your store, and public comment replies from your own list or a rotating pool.
• Auto DM analytics on every plan, per flow: comments matched, DMs sent and opened, top keywords and failures.
• Every link is tracked: see clicks and click-through rate for each Auto DM, store post and product, on every plan, with Instagram's own link scanners filtered out.
• A link-in-bio page on every plan: instoly.store/<your name> shows your posts with the products used in them, and each tap goes straight to the product through a tracked link. Free shows up to 6 posts; Pro and Business add unlimited posts, your own look, categories and Featured.
• More than auto DM: invoices with GST or UAE VAT in six currencies, and AI that writes captions, scripts and flows.
• AI writes your DMs and custom comment replies in 12 languages on Pro and Business, including Hindi, Hinglish, Tamil, Telugu, Bengali and Arabic.
• Credit packs you buy never expire and work on the free plan too, so a viral week doesn't force an upgrade.

What doesn't Instoly do?

Instoly doesn't lock a link behind a follow (you can add an optional follow request to the DM), and it has no email or phone capture inside the DM, no follow-up sequences, no Instagram Live triggers and no Facebook automation today. If one of those is the reason you are choosing a tool, pick a tool that has it.

Should you choose Inrō or Instoly?

Pick Inrō if you are a brand or agency that wants an AI agent that answers customers, a CRM, Shopify or Stripe links, or Live and ad-lead triggers, and you are happy to pay in euros. Pick Instoly if you are a creator in India who wants rupee pricing, a store, invoices for brand deals and DMs in Indian languages.

Instoly is free to start, with 1,000 DM and comment credits a month and no card. Set up your first comment-to-DM flow in a few minutes and see how it fits.